Singapore Airlines (SIA) unveiled its revamped Premium Economy Class in-flight experience, which incorporates an improved and expanded collection of meals and beverage choices, in addition to a brand new amenity equipment. These might be obtainable on flights from 31 March 2024.
Premium Economy Class prospects will now be supplied a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. They can peruse a tough copy menu card that lists the big variety of meal, snack, and beverage choices which might be obtainable on their flight. Their chosen meals might be served in elegant custom-made porcelain Premium Economy Class serviceware.
On flights which might be no less than seven hours lengthy, an all-new Out of the Woods amenity equipment, designed completely for Premium Economy Class prospects, will even be obtainable. These mark the primary complete revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was launched in 2015, permitting the Airline to proceed delivering a particular stage of service to prospects.
Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, stated: “Since its introduction in 2015, Premium Economy Class has turn out to be fashionable with our prospects. They respect the added facilities, heightened consolation, and the additional private area it affords, all at a wonderful worth.
“At Singapore Airlines, although, our philosophy is to by no means stand nonetheless. We recurrently collect buyer suggestions and conduct market analysis, be taught extra concerning the evolving worth drivers for travellers, and discover progressive methods to proceed delivering a personalised and world-class in-flight experience.
“Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”
Dining Options
SIA has developed over 200 new appetisers, major programs, and desserts as a part of this enlargement of the Premium Economy Class in-flight meals. Premium Economy Class meals will encompass a seasonal appetiser, major course, bread, dessert, and cheese and crackers, all served on a full-sized tray.
Upgraded bread choices will even embrace croissants for breakfast or garlic bread rolls for lunch, dinner, and supper. New appetisers embrace garlic roasted prawns with smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli salad with scorching smoked salmon, and differences due to the season of Japanese chilly noodles with soba sauce.
Customers might select from two premium major course choices, both worldwide or Asian delicacies, on each flight. Highlights embrace new dishes similar to Beef Bourguignon served with bacon, mushrooms, greens, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a mixture of jasmine rice and brown rice, and seasonal greens with egg.
Customers may select from an expanded Book the Cook menu, which options as much as 20 dishes obtainable on rotation, for pre-order no less than 24 hours earlier than departure. This contains fashionable decisions similar to Singapore Style Seafood Hor Fun and Chicken Biryani, in addition to new additions like Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes similar to Mushroom Eggplant Meatballs.
Customers can take pleasure in delectable desserts which were specifically crafted for them. These embrace Chocolate Feuilletine Cake, Mascarpone Cream Cake, in addition to Apple Crumble Cheesecake. Meals are accompanied by a small bar of chocolate, in addition to upgraded cheese and crackers.
Lending an air of magnificence, the meals might be served in modern stoneware glazed porcelain serviceware. These might be offered on a linen-lined tray, together with neatly tucked silverware.
Complementing the meals are a collection of wines and Champagne, curated by SIA’s panel of wine specialists completely for the Premium Economy Class cabin. In addition to the Charles de Cazanove Brut Tradition NV champagne, prospects can select between the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett Faith Shiraz. An in depth collection of spirits together with whisky, gin, vodka, signature cocktails just like the Singapore Sling, and quite a lot of beers, will even be obtainable.
Peppermint and Chamomile teas, in addition to scorching chocolate from Cadbury, have additionally been added to the non-alcoholic beverage choice. These complement the present big selection of choices together with mushy drinks, fruit juices, espresso, and teas.
Between meals, prospects can request for brand spanking new snack choices similar to almonds and cashews. These are on high of the present large number of snacks similar to potato chips, assorted buns, sandwiches, muffins, in addition to flavoured popcorn.
Brand New Premium Economy Class In-flight Amenity Kit
SIA has partnered with Out of the Woods, a US-based producer of eco-friendly and sustainable life-style merchandise, to introduce a brand new amenity equipment for Premium Economy Class prospects. The amenity pouch is produced from eco-friendly Forest Stewardship Council (FSC)-certified kraft paper cloth, and contains eyeshades and slippers produced from recycled PET materials. The equipment additionally incorporates a lip balm packaged in biodegradable materials. Toiletries, similar to dental kits and moisturisers, will proceed to be obtainable within the bathroom.
