Cathay proudly proclaims its collaboration with Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador. Siobhan will characteristic in Cathay’s newest sequence of ads, embarking on a journey that manifests their shared perception with all of Hong Kong that “Every Move Counts”.
The new Cathay commercial focuses on Siobhan’s day by day coaching routine. Born and raised in Hong Kong, Siobhan has diligently practiced swimming from a younger age. She pushes herself to excel in each element of her observe – each kick, breath management, flip, and weight coaching train, striving to achieve new heights day in, day trip. The digicam captures her dedication and pursuit of excellence, echoing the spirit of Hong Kong individuals who attempt for breakthroughs by recognising the importance of each little transfer. Just like Siobhan, Cathay strives to make each transfer rely, irrespective of how small, and everybody throughout Cathay’s completely different groups works collectively to convey prospects on a really memorable journey.
Cathay Group Chief Executive Officer Ronald Lam mentioned: “We are delighted to have Siobhan symbolize Cathay as our brand ambassador, reflecting our shared dedication to creating each transfer rely in our respective fields. Siobhan is just not solely a world-class athlete, however she can be a real image of Hong Kong’s diligent pursuit of excellence on the worldwide stage. As we embark on a new journey with Siobhan, we try to encourage our prospects and the individuals of Hong Kong with our meticulous consideration to element, and assist them transfer ahead in life.
“Cathay has deep roots in Hong Kong, and proudly supports the city’s home-grown athletes and their achievements. As a longstanding sponsor of the Sports Federation & Olympic Committee of Hong Kong, China (SF&OC) and the title sponsor of the Hong Kong Sports Stars Awards since 2019, Cathay aims to join hands with the Hong Kong public to pay tribute to the determination, unwavering perseverance, and remarkable talent exhibited by local athletes. Siobhan’s appointment as its brand ambassador further solidifies Cathay’s ongoing commitment to supporting its home city’s sports stars.”
Hong Kong Olympic swimmer Siobhan Haughey, as Cathay’s brand ambassador, embodies the relentless spirit of Hong Kong. Through this collaboration, Cathay goals to share its perception that “Every Move Counts” with the entire of Hong Kong.
In a scene from the commercial, Siobhan dives underwater and curls up in contemplation, aiming to depict a second when an athlete faces a low level. Despite going through challenges and setbacks one after one other, she nonetheless grits her tooth and provides it her all in each competitors. She relentlessly pursues perfection in each element, reflecting the excessive requirements she units for herself and the idea that even throughout troublesome occasions, each second issues.
Siobhan Haughey, the brand ambassador of Cathay, mentioned: “I am honoured to be the brand ambassador of Cathay. Cathay has always been a source of pride for Hong Kong, and I have cherished memories of travelling with my family on Cathay flights. The impeccable service and attention to detail left a lasting impression on me. Whenever I return home on a Cathay Pacific flight after my training or competitions abroad, hearing the familiar cabin announcements brings a sense of warmth and security. I believe Cathay holds a special place in the hearts of many Hong Kong people, and it remains the preferred airline for me and my family when we travel.”
Cathay is dedicated to placing prospects on the centre of every thing it does, always striving to boost each side of the shopper expertise in pursuit of its imaginative and prescient to change into one of many world’s biggest service manufacturers. Whether it’s deciding on the best elements to supply memorable eating experiences, offering premium cabin services and facilities, or the considerate service of cabin crew, Cathay goals for perfection in each element. As depicted within the commercial, there’s a scene the place a Cathay Pacific cabin crew member thoughtfully dims the seat mild for Siobhan as she rests, making certain her utmost consolation all through her journey. It exemplifies Cathay’s dedication to enhancing the expertise for every buyer, and at all times paying attention to their wants.
Siobhan shared her experiences of Cathay’s attentive service since her early childhood. The commercial captures a particular second onboard, the place a Cathay Pacific cabin crew member thoughtfully dims Siobhan’s seat mild, making certain her utmost consolation all through her journey.
Day after day, Siobhan pushes her limits by rigorous weight coaching. Just like Cathay, she understands the significance of specializing in the main points and overcoming challenges with willpower. Cathay shares this identical dedication, striving to create extraordinary journeys for each buyer.
Inspired by its brand idea “Move Beyond”, Cathay firmly believes that journey is greater than merely getting from A to B. The premium journey life-style brand endeavours to emotionally interact its prospects with considerate companies, transferring them ahead in life by connecting them with significant locations, individuals, and experiences.
Building on this basis, Cathay at all times bears in thoughts the idea that “Every Move Counts”. By specializing in the main points and efforts behind each transfer, Cathay is devoted to enhancing its service requirements to create extraordinary journeys for each buyer.
