HX and sister model Hurtigruten are unveiling the next phase of their new model identities following the preliminary announcement in September. This week, in anticipation of Wave Season, the manufacturers launch new visible profiles, web sites, social channels, brochures, reserving supplies, ads and extra to solidify their distinct model identities:
- Hurtigruten Expeditions launched the world’s first expedition cruise in 1896. Now remodeling to HX, the corporate is the worldwide chief in expedition cruising. Taking curious travellers to over 250 locations in additional than 30 nations worldwide, HX is dedicated to making sure friends return residence with a deep understanding and love of the locations they discover.
- Hurtigruten Norway, which celebrated 130 years of working the unique Norwegian Coastal Express this summer time, will proceed with the enduring title, simplified to simply Hurtigruten, signifying “the fast route” in Norwegian.
“This marks a defining moment as HX and Hurtigruten embark on the next phase of their distinct journeys as leaders in global sustainable travel,” mentioned Daniel Skjeldam, CEO of Hurtigruten Group. Both HX and Hurtigruten are wholly owned by Hurtigruten Group, forming a portfolio of sustainable journey manufacturers that features in depth land-based actions corresponding to lodges, eating places, and extra by way of Hurtigruten Svalbard. Additionally, the group holds a 25-percent stake in Ecuador-based Metropolitan Touring, recognized for pioneering sustainable journey within the Galápagos Islands.
New Identities, New Looks
New logos and distinct visible identities will differentiate the 2 sister manufacturers, setting them other than opponents and strengthening their place as international leaders in sustainable journey.
“HXs rebrand solidifies our commitment to lead as the world’s most sustainable expedition cruise company,” stated Skjeldam. Unveiling a new visual identity characterized by nature-centric photography and a neutral earth-toned palette, Skjeldam added, “The refreshed brand reflects who we are and the values we live and breathe every day. We are dedicated to safeguarding the environments, wildlife, and communities central to our adventures. Our commitment to science and education not only fuels our curiosity but also ensures a mindful approach: it’s not solely about where we go, but how we get there.”
For 130 years, Hurtigruten on its finish has been a significant lifeline to Norwegian coastal communities, offering friends with an genuine expertise of these areas that transcends superficial mass tourism. Often known as essentially the most stunning sea voyage on the planet, this extraordinary journey will stay on the coronary heart of Hurtigruten’s heritage branded as solely Hurtigruten maintaining with the unique purple and black coloration palette to underline this.
Digital Evolution: Websites, Social Media and Guest Communications
Both web sites have been redesigned to articulate their distinctive model tales extra clearly. Visitors can now entry HXs revamped web site at HXexpeditions.com(full area transition, together with worker e-mail addresses, from April 2024). Hurtigruten will use the unique Hurtigruten.com handle, the place a break up display screen will information guests to both model web page till April.
While sustaining separate social channels since 2021, HX will transition throughout platforms from ‘Hurtigruten Expeditions’ to ‘HX Hurtigruten Expeditions.’ Both manufacturers will replace and align future content material with the refreshed model identification. The new channels for each manufacturers are reside:
- Facebook: HX Hurtigruten Expeditions and Hurtigruten
- Instagram: HXHurtigrutenExpeditionsand Hurtigruten
- LinkedIn: HX Hurtigruten Expeditions and Hurtigruten Norway
- YouTube: HX Hurtigruten Expeditions and Hurtigruten
HX has additionally considerably revamped visitor communications, guaranteeing an elevated expedition expertise from reserving to post-voyage. Starting this month, friends embark on a redesigned digital journey upon reserving, prioritizing seamless communication and deeper exploration of their upcoming voyage.
Post-expedition, friends will achieve entry to a redesigned Logbook, that includes skilled imagery from their crusing and an interactive, content-rich map to relive the journey. Later this 12 months, each the expedition line’s B2B Portal and Guest App will endure updates to make sure alignment with the brand new visible identification.
Updating the HX Guest Experience
Over the next 12 months, onboard friends will witness HXs rebrand with updates to bodily parts—uniforms, room key playing cards, crew title badges, water bottles and extra. In 2024, the fleet’s six ships will start repainting and proudly sail underneath new livery by 12 months finish.
“Though united by a mutual dedication to sustainability, each brand has its own, unique story to tell. Bringing their distinct identities to life is key to setting them apart, and essential for global audience growth,” concluded Skjeldam.